client
WARNER MUSIC
project
FERRIS MC – MONSTERTRUCK
type
CONTENT
assignment
CONCEPT
PRODUCTION
POST

MONSTERTRUCK


This Musikvideo had a completely different approach at the beginning. We found a location where they produce iron, so there where tons of white chalk outside the Company, wich is needed for the production of high quality iron. Mmh, wouldn’t it be great when we get it look like Mad Max? White Sand blowing with big windmaschines against the Band. Desert feeling. Drifting Cars. Flames. We had everything….but then – of course: It began to rain. For hours. We couldn’t do shit. All the white chalk become wet, greyish and muddy. We waited for a wonder, recognising: The only wonder this day – is the wonder we create ourselves. So we decided to do it anyways.

What we learned from it? Get your MacGyver face on and keep on going. Often on low budget productions,  everything is against you. Not every time, but its more common – because you can’t pay for the extras.  In this case it was not even possible to change the date. So, when you have to, face the circumstances as it is and keep going. And to be honest: When we all talk about that project in retrospective, we really have storys to tell. Maybe more Storys as if everything would worked as planned. Failing forward became a mindset.