client
EDEKA
project
»FAIRTRADE ROSES«
type
CONTENT
COMMERCIAL
assignment
CONCEPT
PRODUCTION
POST

FAIRTRADE ROSES FROM ETHIOPIA


For this film we had to go to Ethiopia for the first time of our lives, a country we normally just know for its excellent coffee. A couple of years ago EDEKA launched a fair-trade project for producing roses,

A COLOURFUL JOURNEY


In the beginning of the project we have been quite sceptical, because you could look at it from a completely different angle. Producing roses in Africa – we knew that we didn’t want to be part of »greenwashing«.

That’s why we took a closer look and were positively surprised on-site. The region around Ziway and the people living there have been affected by this project in a way that we couldn’t have imagines before. Perhaps because it is a »fair-trade« venture.

Therefore this area have been supported in the past years in a sustainable way, whereby, inter alia, a school and a hospital for employees and their families could have been built. In the end we are quite grateful that we got the chance to visit this beautiful and colourful, but still very poor country with all its friendly and laughing people.

If you are interested you can find more information on EDEKA’s homepage.